14 Most Memorable “Euphoria” Outfits of All Time
14 Most Memorable “Euphoria” Outfits of All Time
Catherine SantinoSun, May 31, 2026 at 1:00 PM UTC
0
Sydney Sweeney, Alexa Demie and Hunter Schafer in 'Euphoria'.
Credit: Eddy Chen/HBO (2); Patrick Wymore/HBO
WhenEuphoria first premiered in 2019, the HBO drama became a style and beauty phenomenon.
The array of over-the-top and designer outfits in season 1 was far from what your average high schooler wore, but it sure made for captivating television. And while the series, now in its third season, has evolved from its Y2K-inspired outfits and glittery beauty looks, Euphoria has continued to deliver several talked-about fashion moments.
"They're all in these different places in their lives," costume designer Natasha Newman-Thomas, who replaced Emmy-winning designer Heidi Bivens for season 3, told Coveteur in April 2026. "We really wanted to dive into who they'd become and who they are now, and let that speak to why they express themselves the way they do through wardrobe."
From Maddy's purple Carnival set in season 1 to Jules' daring wedding guest gown in season 3, here's a look back at some of the most memorable fashion moments on Euphoria.
01 of 14
Maddy’s Matching Set
Barbie Ferreira and Alexa Demie in 'Euphoria' Season 1.
Credit: HBO
Maddy’s (Alexa Demie) mall attire in season 1 perfectly captured her personality at the time. In addition to her trademark graphic winged liner, she wore a salmon pink-and-blue cardigan and skirt set along with hoop earrings and a baby blue backpack.
02 of 14
Kat’s Bustier
Barbie Ferreira in 'Euphoria' Season 1.
Credit: Eddy Chen/HBO
Kat’s (Barbie Ferreira) black bustier top in episode 3 of season 1 was a mechanism for exploring her sexuality through fashion. To complete the look, she paired it with a plaid skirt, white tee and choker necklace that read “Kitty.
03 of 14
Jules’ Carnival Outfit
Hunter Schafer in 'Euphoria' Season 1.
Credit: Eddy Chen/HBO
There was no shortage of drama at the town carnival in season 1, and that included the fashion. Jules, played by Hunter Schafer, appeared in a sheer, long-sleeve top underneath a silky pink chemise-style dress.
For accessories, she wore a fuzzy pink backpack and a metallic choker necklace.
04 of 14
Maddy’s Carnival Look
Alexa Demie in 'Euphoria' Season 1.
Credit: Eddy Chen/HBO
Only Maddy would show up to a carnival in a purple bra top and matching cutout pants. Along with hoop earrings and dramatic crystal-embellished eye makeup, this was certainly one of Maddy’s most memorable looks.
It even drew comparisons to Selena Quintanilla’s iconic purple jumpsuit, which the Tejano singer wore at her final concert before her tragic death in 1995.
05 of 14
Rue’s Carnival Outfit
Zendaya in 'Euphoria' Season 1.
Credit: Eddy Chen/HBO
It’s noteworthy any time Rue (Zendaya) wasn't wearing her signature maroon hoodie in season 1, so her carnival outfit was one to remember. She wore a simple black crop top and pants underneath a brown trench coat, but her makeup was the real star; the smattering of glitter underneath her eyes was drastically different from her usual bare-faced look.
06 of 14
Maddy’s Black Cutout Mini Dress
Alexa Demie.
Credit: Eddy Chen/HBO
Season 2 of the hit HBO show started off with a bang. In episode 1, not only did the students of East Highland find themselves immediately entrenched in drama, but they delivered some of the show’s most notable fashion moments, particularly the black dress Maddy wore to a New Year’s Eve party. Along with her strappy heels, Y2K-inspired headband and sharp-as-nails eyeliner, Maddy's look that episode was nothing short of iconic.
07 of 14
Advertisement
Kat’s Green Cardigan
Barbie Ferreira.
Credit: Eddy Chen/HBO
Kat fully embraced color in this look from season 2. Along with a cropped green cardigan and white graphic tee, she wore a high-waisted green skirt with a red heart design.
For yet another pop of color, Kat also wore turquoise eyeshadow and red lipstick.
08 of 14
Maddy’s Safety Pin Top
Alexa Demie in 'Euphoria' Season 2.
Credit: Eddy Chen/HBO
Maddy doesn’t come across as a DIY kind of girl, but her safety pin tank top said otherwise. Early on in season 2, she put a glam spin on jeans and a tee with a cropped white top featuring a cutout down the center, secured with a smattering of safety pins and charms. Along with her embellished belt, fuzzy beret and dramatic winged liner, the look was dripping with Maddy’s signature flair.
09 of 14
Lexi’s Plaid Dress
Maude Apatow in 'Euphoria'.
Credit: Eddy Chen/HBO
She may not have been a major character in season 1, but Lexi (Maude Apatow) was given a chance to shine in season 2. As the season goes on, she leans further into her playwright persona, donning a multitude of cardigans and other academia-inspired attire.
Here, she wore a red plaid dress with a Peter Pan collar and pearl buttons. To add to the polished look, Lexi accessorized with a black leather purse and classic red lipstick.
10 of 14
Maddy’s Fur-Lined Cardigan
Alexa Demie in 'Euphoria' Season 2.
Credit: Eddy Chen/HBO
This demure moment from Maddy was a departure from her usual over-the-top looks. Here, she wore a satin halter top and fur-lined black cardigan, her hair in a simple updo with curly tendrils framing her face.
11 of 14
Cassie’s Country Girl Getup
Sydney Sweeney in 'Euphoria' Season 2.
Credit: Eddy Chen/HBO
One of season 2’s most heavily quoted and meme’d scenes took place in the Euphoria high school bathroom when Cassie (Sydney Sweeney) appeared in a country western ensemble featuring a blue plaid minidress with larger-than-life hair and exaggerated makeup.
The getup led the characters to assume she’s auditioning for the musical Oklahoma!, but in reality, she’s trying to impress Maddy’s ex-boyfriend, Nate, with whom she’s having a secret relationship.
12 of 14
Maddy’s Tube Top and Flared Pants
Barbie Ferreira, Alexa Demie and Sydney Sweeney in 'Euphoria' Season 2.
Credit: Eddy Chen/HBO
Maddy’s outfits tend to be better suited for a nightclub than high school, and the third episode of season 2 proved to be no different. In the unforgettable school bathroom scene, she wore a cropped black tube top with black flared jeans, her hair slicked back into a long ponytail. She accessorized with strappy black sandals and a small black purse.
13 of 14
Jules' Revealing Wedding Guest Dress
Hunter Schafer in 'Euphoria' Season 3
Credit: Patrick Wymore/HBO
Jules put jaws on the floor with her skin-baring ensemble at Nate and Cassie's wedding in season 3. The baby blue number was a bold choice for a wedding guest dress, but very befitting to Euphoria's signature style.
14 of 14
Maddy's Green Gown
Alexa Demie in 'Euphoria' season 3
Credit: Patrick Wymore/HBO
In another ab-baring wedding guest look, Maddy arrived at the nuptials of her ex-boyfriend and ex-best friend in a revealing green gown and feather boa.
on People
Source: “AOL Entertainment”
